African Construction and Totally Concrete Expo crowned at annual Expo Awards
5 February 2018
Cape Town – The African Construction and Totally Concrete Expo 2017 won Best Trade Exhibition in the 6 000 to 12 000 metres squared category at the 2nd annual AAXO ROAR awards held on Thursday 1 February 2018 at the Ticketpro dome in Johannesburg.
Tracy-Lee Behr, Portfolio Director explained “this is great acknowledgement for our phenomenal team and a supportive built environment sector both of whom who have worked tirelessly to support the development of a world class event.”
The awards hosted by the African Association of Exhibition Organisers (AAXO), aim to acknowledge and recognise excellence in exhibition participation. Entries were judged on their successful exhibition strategy incorporating marketing, activation, stand construction and ROI.
Over 400 of the industry’s leading players attended the evening which celebrated the successes of numerous 2017 events. The exhibition awards were divided into four main categories namely Trade, Consumer, Trade and Consumer, and Confex. Judging was conducted by an independent panel of distinguished exhibition, communication and marketing specialists.
The African Construction and Totally Concrete Expo took place at Gallagher Convention Centre on 23 and 24 May 2017 and featured six dedicated exhibition zones, 200 exhibitors and over 7 000 visitors, ranging from small and medium contractors to architects, quantity surveyors and project managers.
The event which included both an indoor and outdoor exhibition, offered numerous free training workshops in the Contractor’s Corner, as well as CPD-accredited workshops. A key feature of the event’s marketing plan was the retailer promotion campaign which involved ticket distribution at over 90 retailers across Gauteng.
“Over the past 5 years, since its launch, not only have we seen the African Construction and Totally Concrete Expo grow over 20% year-on-year, but we are delighted to present a good example of our company mission in action, which is to create platforms where buyers and sellers connect, share information and experiences, identify new opportunities and enable more effective business” said Devi Paulsen, CEO of Hypenica.
The African Construction and Totally Concrete Expo was recently acquired by dmg events.
DMG events acquires suite of exhibitions and supporting media from South African media company
Acquisitions boost business foot print in important African markets, leveraging international reach and existing sector expertise
dmg events Middle East, Asia & Africa, a leading international events company, has acquired five exhibitions, and an associated publication, focused on the construction and transport infrastructure sectors from South African media company Hypenica.
These latest acquisitions join a series of purchases and launches as dmg events continues to expand its activities in the African market. The company’s events already taking place on the continent include Big 5 branded construction events in Kenya, Morocco and Egypt and SAITEX, AB7 and Coatings for Africa held in Johannesburg.
“We know Africa is a key geography for the future growth of our business, as well as those of our exhibitors and visitors,” said Matt Denton, President – dmg events Middle East, Asia & Africa. “Adding these five events and the accompanying respected trade media to our portfolio is an excellent way to expand our regional reach, enabling us to leverage our sector expertise in new markets.”
The acquisition of African Construction Expo, Cape Construction Expo and KZN Construction Expo are a natural fit within dmg events’ existing construction portfolio. African Ports Evolution Forum and African Ports Evolution Forum – West Africa add a complementary transport element that has a natural affinity with the company’s existing customer base across industries such as construction, mining, power and logistics. Finally, Concrete Trends and its digital platform www.concrete.tv gives dmg events an established channel through which to support the events as well as deliver great content and up to date business information all year round.
“Africa is a hugely important market to us so it’s only natural that we will continue to look for ways to invest across the continent, either by geo-adapting existing brands, or making astute acquisitions from capable, successful businesses just like Hypenica,” said Denton.
KZN Construction Expo will be the first event to take place under new ownership, with the exhibition set to kick off in Durban, South Africa, on February 7 2018, followed swiftly by the African Construction Expo in Johannesburg in May. dmg events will start to add its distinctive touches to the events right away, building up the knowledge sharing, networking and business matching opportunities that have set its existing brands apart, as well as using its reach to bring in more international visitors and exhibitors.
“It is great that we have the opportunity to see the brands we’ve worked so hard to create get taken to the next level by a great operator like dmg events,” said Devi Paulsen-Abbott, CEO of Hypenica. “The company’s approach to doing business suits our own company culture and the obvious synergy between our events will have a huge impact on the benefits the events offer to exhibitors and visitors alike.”